This year the Florida Music festival decided to use The Daily Hundred to drive traffic, built awareness and increase engagement. Florida Music Festival ran three contests where bands competed to get the most votes and win a mainstage performance at the event. Here are 3 of the most important results from the contests:
1. Fans chose their favorite local bands
Last month fans voted to see three of their favorite local bands take the main stage at the Wall Street Plaza venue. This is the first time in FMF history that Axis Magazine let fans choose performers. This year, bands were able to submit themselves for a chance to perform at the festival. The top three bands with the most votes will be taking the stage at the end of April.
2. Florida Music Festival partnered with The Daily Hundred to generate buzz
In order to help generate buzz and the most votes possible the Florida Music Festival partnered with new and locally created app, The Daily Hundred. The app has helped bring in over 85,000 views to Axis, this is most March traffic for the event in their 12 year history. Florida Music Festival’s Co-owner Sean Perry described the campaign as, “incredibly effective, it made our jobs of giving the slots to the most deserving bands easy”. “The Florida Music Festival campaign went brilliantly and really shows the power of our app to amplify and hype an event across social media”, said Nick Haase founder of The Daily Hundred.
3. More ticket sales this year than ever
The 2014 FMF is expected to be the largest yet. According to FMF Co-Owner Rick Wheeler, “ticket sales are up 20% compared to March sales in previous years and social media conversations have increased over 3000%.” Over 25,000 music goers are expected to attend the festival happening April 24th-26th. Bands will be performing over three days in Orlando venues.